
SHOPIFY · CRO · GROWTH
I turn ideas intodigital experiencesbuilt to sell.
I design and develop premium Shopify stores that connect performance, customer experience, and the commercial goal.

Experience across diverse brands and storefronts
WHY WASEM
Commercial thinking, engineered into every storefront.
One partner connecting Shopify craft, conversion clarity, and real-world performance.
Built around the buying decision
Structure, content, and interactions are prioritized by what helps customers move forward.
Arabic and English by design
RTL and LTR are treated as complete experiences, not last-minute adaptations.
Performance that protects trust
Stable, maintainable implementation keeps the storefront fast and dependable beyond launch.
Selected work
Projects designed to be seen, used, and sold through.
Real storefront work across fashion, beauty, lifestyle, and luxury.








Services
Technical and commercial craft in one workflow.
Focused solutions that start with the problem and end in a clearer buying journey.
Shopify Development
Complete stores, theme customization, and dependable Liquid interfaces.
CRO & Conversion
Journey audits and priorities centered on purchase decisions.
UX/UI Design
Clear responsive interfaces that work naturally in Arabic and English.
Performance Optimization
Lighter implementation and faster real-device storefront experiences.
Landing Pages
Campaign-aligned messaging, offer presentation, and buying paths.
Measurement & Iteration
Practical tests and decisions tied to customer behavior.
Results
Before and after.
Conversion rates as shown in the uploaded analytics screenshots.
Before

After

Practical proof
Honest numbers, no theatre.
The experience shown here is grounded in documented projects and a clear working process.
- 11+
- documented storefronts
- 4
- stages from audit to iteration
- 2
- Arabic and English UX
- 1
- connected commercial workflow
Working together
Clarity the client can feel at every stage.
- 01
Understand before building
We start with the commercial problem and customer behavior—not a list of visual effects.
- 02
Progress you can review
Each stage has a clear purpose and a result that can be tested on desktop and mobile.
- 03
Built to live beyond launch
Clean components and maintainable code replace quick fixes that become difficult to own.
Ideas & insights
Practical notes from inside the storefront.
- 01CROWhy offer clarity comes before A/B testingClear message hierarchy reduces hesitation before you start changing buttons.
- 02SHOPIFYWhen theme customization is the right decisionWhen it improves the buying journey and reduces complexity—not just to look different.
- 03PERFORMANCESpeed is part of the sales experienceStable interfaces and quick response build trust that design alone cannot create.
Frequently asked questions
Clear answers before you commit.
The essentials on services, timing, pricing, payment, and managing your store after delivery.
LET’S WORK TOGETHER
Does your store need a clearer next move?
Share the link and current challenge. I’ll suggest a practical starting point, without generic advice.
Usually replies within one business day
Tell me what is getting in the way.
Share the store link and a short note. I’ll review the context and suggest the most useful next step.















